Recent press mentions of Alta Editions
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"I interviewed Chris McBride, founder & CEO of Alta Editions, which has been called "the Netflix" of cookbooks. He explained how the service works, what makes cookbooks sell online and why anyone would still pay for a cookbook in an era when there are millions of recipes for free online." - Is the Cookbook you Wrote Out of Print? Here's How to Republish It by Allen Salkin
"The new Netflix for Cookbooks service connects cooks with exceptional cookbooks on the web and mobile, the place where most cooks look first for recipes and cooking instruction today. " Alta Editions is a Subscription Based Cookbook Service by Michael Kozlowski
"The current limitations of digital haven't stopped some forward thinking publishers. Alta Editions, a New York-based independent publisher, produces digital cookbooks exclusively. The company expects to release its fourth book in January. Alta publisher and chief executive officer Chris McBride, who has a large collection of print cookbooks, says Alta is trying to combine the aesthetics of print books with the ease of digital." - Cookbooks See Growth, but Slow to Move to Digital (AP) by Michele Kayal
"The editors of online publishers Alta Editions contend that in the year 2014, producing something “unconventional” online might sound kind of funny. But that is exactly what they have in the works with their latest project, a collaborative digital cookbook featuring three chefs we know well at Food Republic: Jesse Schenker (Recette, The Gander), Jehangir Mehta (Graffiti, Mehtaphor) and Francisco Migoya (Modernist Cuisine)." - The Death Of The Printed Cookbook?
"We would love it if traditional print publishers thought about gathering the assets necessary to create these types of digital cookbooks as Alta Editions." - Alta Editions launches Kickstarter campaign to fund expansion of online cookbook publishing efforts by D.B. Hebbard
"McBride's guess is that you're likelier to return to a digital cookbook of this kind, when you can bring it up on one of your devices and interact with it in the kitchen as you work. Rather than dashing back and forth to the computer somewhere and printing out a recipe -- or dumping more flour on that print cookbook." - Alta Editions' cookbook innovation recipe by Porter Anderson
"Unconventional will feature "delicious recipes and stories from rising star chefs" including Jesse Schenker,Jehangir Mehta, and Francisco Migoya, head chef at Modernist Cuisine. Veteran food photographer Evan Sung will be shooting all photos including step-by-step photos and short videos. Unlike other e-cookbooks, all of Alta's cookbooks are available online so you don't need any specific reading device or app - you can log in from your phone, tablet, or computer. Alta also promises plenty of helpful tips, instructional videos, shopping lists, and other interactive features." - Alta Editions Kickstarter features a "pioneering digital cookbook"
"Alta Edition’s own award-winning cookbook is a collaboration between four top New York City female chefs, featuring 20 easy-to-prepare recipes with step-by-step photos, videos and dozens of chef tips. Highlighting each chef’s diverse cuisines and cooking styles, the book also celebrates the growth of women in the culinary industry, exploring each chef’s journey both in and out of the kitchen." - Alta Editions’ Five Best E-Cookbooks For Your Kitchen by Arielle Sachar
"The cookbook awards in approximately 20 categories included an award for best ecookbook, presented to THE JOURNEY, which is "the first edition in the Alta Editions Cooking Series." With recipes from chefs Katy Sparks, Alex Raij, Maneet Chauhan, Rita Sodi and Kathleen Squires, the series is actually presented as a $1.99 a month subscription." - Awards: Self-Published Cookbook Takes Top Honors, and More by Michael Cader
"Hot off the (digital) presses, The Journey takes you into the kitchen with some of the better female chefs in the biz. Preview a few of the iPad-friendly recipes for free, or pay two bucks a month for the oft-updated cookbook, video tutorials, and stories of how these women made it to the top of their field." - DailyCandy Staff
“Recipe apps are developing all kinds of new tricks. The first cookbook of the chef Laurent Gras, “Laurent Gras: My Provence,” is being published this week, as an app only, by Alta Editions, a digital company. It used a Web platform new to e-cookbooks, HTML5, that makes the app usable on desktop and laptop computers as well as on tablets.” - Help for the Gooey-Fingered by Julia Moskin
“Gras, always a few steps ahead, publishes an e-book of homestyle French food.” - Fall Cookbook Preview 2012 by David Tamarkin and Julia Kramer
“Weeks before the launch of Cook Taste Eat, veteran restaurant chef Laurent Gras launched his own multimedia effort that, like Mina's project, is aimed at connecting with home cooks. Gras, who most recently headed the kitchen at Chicago’s Michelin three-star L2O, teamed with writer Mitchell Davis to publish an digital, interactive cookbook, titled “Laurent Gras: My Provence,” from Alta Editions.” - Chefs extend brand with digital tools by Alan J. Liddle
“Gras -- who has received three Michelin stars for his work at three different restaurants around the world -- chose to bypass the traditional publishing medium and go straight to the e-book route with his first cookbook Laurent Gras: My Provence.” - Michelin-starred chef Laurent Gras releases first e-cookbook
“The premier title "Laurent Gras: My Provence" features recipes, beautiful photography and social media interaction neatly designed as a Web application for use on iPad, Mac or PC. Also included are instructional videos from Gras himself. The handsome Frenchman will walk you through culinary tasks from emulsifying a vinaigrette to searing garlic-roasted côte de bœuf in an obscene amount of butter. This isn’t a cooking guide but food porn.” - Cook Like a Frenchman by Matthew Wexler
“The opportunity to learn techniques and how [Gras] organizes his kitchen makes this a very interesting resource. The edition is produced by digital publisher Alta Editions, a division of Jesta Digital, a leading global provider of next-generation entertainment content and services. It is their first foray into the cookbook world, but they hope to expand their offering. After playing around with Laurent Gras: My Provence for a little while, I certainly hope they do put out more of these.” - Michelin-starred chef Laurent Gras releases first e-cookbook by Chris Chamberlain